The ratings for the 2023 Golden Globe Awards, which marked the Hollywood Foreign Press Association’s return to NBC, are now available, revealing a substantial decline compared to the previous telecast.
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Hosted by Jerrod Carmichael, the 80th annual Golden Globe Awards aired live from 5-8 p.m. PT/8-11 p.m. ET on NBC and was also streamed on Peacock. The broadcast garnered a 1.1 rating and 6.3 million viewers, experiencing a drop of 26% and 9%, respectively, when compared to the last Golden Globes telecast.
According to NBC, the Golden Globes were the “most social special event across all of television season-to-date (linear and streaming), both in terms of social engagements and social video views.” Content related to the Golden Globe Awards on E! News and NBC Digital platforms received nearly 11 million digital page views and video views, marking a significant increase of +54% from the 2021 event.
NBC plans to release combined Peacock and digital viewership data when Nielsen’s Live + 3 Day data becomes available.
In March 2021, during the last NBC-aired Golden Globes, hosted by Tina Fey and Amy Poehler, the event attracted a mere 6.9 million viewers and a 1.5 rating among adults aged 18-49. It’s worth noting that this particular Golden Globes show was a bicoastal and virtual affair due to the pandemic. In contrast, the Golden Globes ceremony in January 2020, which took place prior to the pandemic, attracted 18.3 million viewers.
NBC disassociated itself from the Golden Globes for the 79th edition in 2022 following a Los Angeles Times report that exposed questionable financial practices within the HFPA, as well as a lack of diversity and representation, including the absence of Black members. The HFPA organized the 2022 Golden Globes as a private event at the Beverly Hilton, with no nominees in attendance.
In September, after new HFPA President Helen Hoehne outlined reforms carried out by the organization, NBC announced a one-year broadcast deal with the HFPA and Globes producer Dick Clark Productions. This deal allowed for exploration of new distribution opportunities on domestic and global platforms in the future. The 2023 Golden Globes were scheduled for a Tuesday broadcast due to NFL football the preceding Sunday and the NCAA National Championship Game occurring on Monday, as per NBC’s planning. (The Critics Choice Awards had already claimed the following Sunday, Jan. 15, for its event.)
During the 2023 Golden Globes, held once again at the Beverly Hilton, “Abbott Elementary” from ABC, along with HBO’s “House of the Dragon” and “The White Lotus,” secured top TV honors. In the film categories, Universal’s “The Fabelmans” and Searchlight’s “The Banshees of Inisherin” emerged as leading winners. Eddie Murphy, a Globes winner and six-time nominee, received the 2023 Cecil B. DeMille Award, while Ryan Murphy, a five-time Golden Globe winner and 16-time nominee, was honored with the Carol Burnett Award.
The Golden Globes are not the only awards show to experience a decline in ratings lately, with most awards ceremonies seeing dwindling viewership even before the pandemic. In September, the Emmy Awards witnessed a 25% drop in total viewers compared to 2021, setting a new record low in ratings. Hosted by Kenan Thompson, the 74th Emmy Awards, airing on a Monday as is customary for NBC due to “Sunday Night Football,” achieved a 1.0 rating among adults aged 18-49, marking the lowest-ever key demo statistic for the Emmys. The show attracted 5.9 million total viewers, down from 7.9 million in 2021. This decline followed a trend of decreasing viewership for the Emmy Awards.