Cable-news network MSNBC is making significant changes to its daytime schedule, mirroring a recent shift at CNN. In the revamped lineup, Chris Jansing will see her afternoon slot expanded from one hour to two, while Hallie Jackson, based in Washington D.C., will be leaving the cable outlet to concentrate on streaming content. Additionally, Jonathan Capehart, the weekend host known for his Sunday programming, will now host an hour on both Saturday and Sunday. These adjustments align with the ongoing efforts of NBCUniversal’s new operations, which were revealed in a reorganization announcement on Wednesday.
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Rashida Jones, President of MSNBC, and Janelle Rodriguez, the NBC News Executive Vice President overseeing NBC News Now, communicated these changes to the network’s staff in memos on Thursday. The alterations will go into effect on February 13 for weekday programs and February 18 for weekend programs, as stated by Jones.
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Hallie Jackson, who has anchored various hours on MSNBC in recent years, will expand her role at NBC News Now by launching a two-hour program in February. Her streaming show, “Hallie Jackson Now,” has garnered the highest Watch times of any show on the platform, according to NBCUniversal data. The new program will air from 5 p.m. to 7 p.m.
These moves reflect NBCUniversal’s news operations’ rapid adaptation to pursue more tailored strategies. The recent reorganization established individual executives responsible for overseeing NBC News Now, the “Today” morning franchise, and programs like “Dateline” and “Meet The Press.” In response to the changing media landscape, NBCU has transferred several well-known anchors to NBC News Now, including Chuck Todd, in an effort to cater to a younger generation of viewers who primarily consume news via broadband video and social media, rather than traditional TV or set-top boxes.
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Further changes are taking place at MSNBC as well. Chris Jansing’s new hours will run from 1 p.m. to 3 p.m., followed by Katy Tur, who previously anchored the 2 p.m. hour. Jose Diaz-Balart will shift from 10 a.m. to 11 a.m. Andrea Mitchell will continue to anchor at noon. The 10 a.m. hour will remain vacant until executives decide on a new host. It is widely anticipated that Ana Cabrera, the former CNN daytime anchor, will join MSNBC following a non-compete period.
On weekends, Katie Phang will launch live programming at 8 a.m., followed by Jonathan Capehart at 9 a.m. Ali Velshi will take the helm for two hours of weekend morning programming starting at 10 a.m.
MSNBC’s recalibration of its daytime programming follows a recent announcement of a similar shift at CNN, which is planning a more extensive overhaul. CNN, now owned by Warner Bros. Discovery, is introducing two three-hour blocks in late morning and mid-afternoon with a new dynamic format that frees anchors from a central desk. Each block will feature three anchors.
Source: https://dominioncinemas.net
Category: TV News