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NBC Sports is welcoming Rick Cordella to the forefront as its new president. In a media landscape where sports are becoming increasingly accessible through digital platforms, Cordella’s extensive experience in developing streaming products for NBCUniversal positions him well for this pivotal role.
As the newly appointed president of NBC Sports, Cordella will report directly to Mark Lazarus, chairman of NBCU’s media assets. In this capacity, Cordella will have oversight over various aspects of NBC Sports, including its digital operations, NBCU’s Olympics broadcasts, the Golf Channel, and collaboration with NBC Local on local sports strategies. This appointment follows the departure of Pete Bevacqua, who left NBC Sports to take on the role of athletic director at Notre Dame.
Rick Cordella is no stranger to the ever-evolving landscape of sports media. His recent role as president of programming for both NBC Sports and Peacock involved overseeing programming strategy across broadcast, cable, and streaming platforms. NBC has been actively working to engage a broader audience through digital sports content, such as the Sunday-morning game stream with Major League Baseball and extensive Olympics coverage on Peacock.
Mark Lazarus praised Cordella’s contributions to NBC Sports, stating, “Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation across platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming.” Cordella’s responsibilities will extend to shaping the future of NBC Sports by providing viewers with top-notch experiences and content while strengthening partnerships with leagues and rights holders.
Cordella played a pivotal role in the launch of Peacock, serving as both its chief commercial officer and chief revenue officer. His involvement in sports betting and sports fantasy aligns with the industry’s direction towards these areas for future growth and viewer retention.
Having been with NBCU since 2006, Cordella has held various leadership positions, demonstrating his commitment to the company’s success. In 2022, he was named President of Programming for NBC Sports and Peacock Sports, where he spearheaded sports programming strategy across broadcast, cable, and streaming platforms. Cordella holds an MBA from Boston College and is a proud graduate of Providence College, where he was a member of the NCAA Elite Eight-reaching Providence Friar men’s basketball team in 1997.
Rick Cordella’s appointment as president of NBC Sports signals the network’s continued dedication to delivering sports content to a diverse and evolving audience while embracing the digital future of the industry.