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In a noteworthy development, Creative Artists Agency (CAA) has officially signed Alix Traeger, a prominent figure in the world of food and lifestyle content creation, for representation.
From Intern to Leading Figure at Tasty
Alix Traeger’s journey in the realm of digital content creation kicked off at Tasty, the well-known BuzzFeed brand celebrated for its food-focused content, particularly in the video format. Her story at the company began in 2016 when she started as an intern. Over time, she ascended to the role of a lead producer and host, contributing significantly to a variety of brand franchises. Some of her notable work included shows like “I Draw, You Cook,” “Eat Your Screen,” “Can You Follow a Recipe in a Different Language?,” “Behind Tasty,” and “Make it Fancy.”
Traeger quickly became a standout name among Tasty’s talent roster. While her tenure at the brand was influential, she decided to embark on her own path as an independent content creator in 2019. Despite her independence, she continued to collaborate with Tasty on a freelance basis. At present, her focus lies in developing and sharing recipes, alongside creating engaging social media content that revolves around the realms of food and lifestyle.
“Star Dish” and Culinary Ventures
Teaming up with her girlfriend, Zoya Biglary, Alix Traeger has taken on the role of a host in the series “Star Dish,” featured on Gordon Ramsay and Fox’s digital network, Bite. The series, which premiered on September 14, revolves around crafting delectable recipes inspired by astrological signs.
In addition to her hosting duties, Traeger serves as the Chief Creative Officer of Fysh Foods. Founded by Biglary, Fysh Foods specializes in producing plant-based alternatives to raw fish, intended for dishes like sushi, ceviche, lox, and more, catering to the growing demand for sustainable and ethical culinary options.
A Trailblazer in Brand Collaborations
Alix Traeger’s influence extends beyond her own content. She has been a notable presence on “Target Takes On,” a web series showcasing Target products. Her portfolio of brand partnerships includes industry giants like Kraft, General Mills, Capital One, and Coca-Cola. Notably, her collaboration with The Cheesecake Factory led to the addition of an exclusive “hack” to the restaurant chain’s menu, inspired by a substitution she and Biglary requested for the Caesar salad.
While Alix Traeger now joins CAA for representation, it’s important to note that she will continue to be represented by Settebello Entertainment, ensuring a comprehensive approach to her career.
As Alix Traeger’s star continues to rise in the realm of food and lifestyle content creation, her partnership with CAA signifies an exciting new chapter filled with opportunities for further growth, collaboration, and creative endeavors. Stay tuned for what this dynamic content creator brings to the digital stage next.