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In a thrilling development, lifestyle content creator Kristy Scott has inked a significant deal with Range Media Partners, marking a pivotal moment in her burgeoning career. The announcement comes hot on the heels of the successful launch of her clothing line, Vayra, earlier this year.
A Glimpse into Kristy Scott’s Vibrant Life
Kristy Scott’s digital presence on platforms like TikTok and Instagram has captivated audiences far and wide. Her content offers a unique window into her life as a businesswoman and devoted mother to two boys. But that’s not all—her family’s YouTube channel, aptly named “It’s The Scotts,” provides an endearing glimpse into the Scotts’ family life, set against the backdrop of vibrant Houston, Texas. The channel features her partner-in-crime, husband Desmond Scott, making it a heartwarming journey into the life of this dynamic family.
In response to the exciting partnership, Scott shared her enthusiasm, stating, “I am thrilled that people are enjoying my content and are supportive when I launch new passion projects. And I couldn’t be more excited to now have a partner like Range at my side to help me continue to realize all my aspirations, from collaborations to new businesses I want to build.”
A Trailblazing Entrepreneur
Kristy Scott’s journey isn’t confined to the digital realm alone. In addition to her wildly successful clothing line, Vayra, she recently joined forces with eyewear company Diff to unveil her own line of stylish sunglasses. This move showcases her versatility as an entrepreneur with an eye for fashion and trends.
Scott’s impressive resume includes partnerships with industry giants like Estée Lauder, L’Oréal, Pantene, Bobbi Brown, Garnier, Clinique, State Farm, Kroger, Hilton, and Google. Her remarkable ascent in the social media landscape earned her a spot in the prestigious Forbes 30 Under 30 list for social media influencers, a testament to her unwavering dedication and undeniable influence.
A Bright Future Ahead
Eman Redwan, Partner & Co-Head of Digital at Range, expressed excitement about the partnership, saying, “Kristy’s rapid growth and popularity in a short amount of time is a true testament to her work ethic, personal drive, and genuine relatability. Beyond supporting her existing efforts, we are so excited to help expand her career into new areas. This is truly just the beginning.”
While Kristy Scott embarks on this exciting new chapter with Range Media Partners, it’s worth noting that she will maintain her representation with A3 and Nixon Peabody, ensuring a holistic approach to her multifaceted career.
Kristy Scott’s journey is one of talent, determination, and authenticity, and her partnership with Range Media Partners signifies a bright and promising future filled with exciting collaborations, innovative projects, and boundless opportunities. Stay tuned for what’s next in the inspiring story of this digital sensation turned entrepreneur extraordinaire.