In a significant move to expand its global reach, Paramount+, the popular streaming service, is set to make its debut in Japan this December. The streaming platform will become available to Japanese audiences as an exciting addition to J:COM’s cable and internet services and Wowow’s pay-TV offerings, all at no additional cost.
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This expansion marks Paramount+’s second foray into East Asia, following its successful launch in South Korea in June of the previous year. The Japanese audience can look forward to accessing an array of Paramount+ originals right from the service’s launch, including highly anticipated titles like “Tulsa King,” “Mayor of Kingstown,” and “Star Trek: Strange New Worlds.” These shows will be available for the first time in Japan, offering viewers a fresh and compelling lineup of content.
Paramount+ has been strategically expanding its global footprint through partnerships with local industry leaders. In South Korea, it operates as a free tier on the popular local streaming platform TVing, thanks to a strategic alliance with CJ ENM, a dominant player in the Korean entertainment scene. Additionally, Paramount+ has forged partnerships with SKY in Italy, the U.K., and Germany, as well as Canal+ in France, further solidifying its presence on the international stage.
Starting December 1st, subscribers of both J:COM and Wowow will be able to enjoy a wide selection of Paramount+ films and series on-demand without incurring any additional charges. This move is poised to enhance the entertainment offerings for both cable and pay-TV subscribers in Japan, providing them with a fresh source of high-quality content.
Marco Nobili, the executive VP and international GM of Paramount+ International, expressed his enthusiasm for this milestone, emphasizing the importance of this step for the streaming service’s future. He spoke of strengthening collaboration with J:COM and Wowow to bring iconic studios and brands, as well as beloved stars and characters, to their audiences.
Iwaki Yoichi, president and representative director of J:COM, highlighted the long-standing relationship between J:COM and Paramount Global, stating, “For many years, Paramount Global has been delivering its music channel MTV and a variety of movies and dramas to customers through J:COM TV, which has been one of the most attractive features of J:COM TV and has been supported by customers. We are pleased to bring Paramount’s diverse content to the people of Japan through this new partnership.” He specifically mentioned the popularity of Paramount’s drama series like ‘NCIS’ and ‘CSI’ among their customers and the promise of delivering attractive content, including Paramount+ original productions through J:COM Stream.
Tanaka Akira, representative director, president, and CEO of Wowow, noted, “For 20 years, Wowow has been delivering Hollywood films and drama series from Paramount Global, all of which have received high praise from our subscribers. With this partnership, we are now able to offer a large volume of wonderful content from Paramount+, including films and international dramas, through Wowow on demand.” This collaboration is set to further enrich Wowow’s extensive library of content, providing a broad range of options for their dedicated audience.
As Paramount+ continues to make strides in the global streaming landscape, its entry into the Japanese market through partnerships with J:COM and Wowow signifies a significant development for entertainment enthusiasts in Japan. With access to Paramount+ originals and a vast catalog of content, subscribers in Japan can look forward to a diverse and immersive streaming experience, further solidifying the platform’s position as a global player in the world of streaming entertainment.