In a spectacular announcement that has set music enthusiasts and football fans alike buzzing with anticipation, Usher has been confirmed as the headlining performer for the 2024 Super Bowl Halftime Show. The revelation came from a collaboration between Apple Music, the NFL, and Roc Nation, promising an unforgettable performance at Allegiant Stadium in Las Vegas, Nevada, on Sunday, February 11, 2024, with CBS airing the event.
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Usher’s selection as the star of the Halftime Show follows a tradition of iconic performances in recent years, including Rihanna’s show-stopping appearance in 2023, even as she was expecting, and the 2022 extravaganza featuring a stellar lineup of Dr. Dre, Kendrick Lamar, Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent.
The acclaimed singer and dancer couldn’t hide his excitement, sharing, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”
Seth Dudowsky, the NFL Head of Music, expressed his enthusiasm for this year’s choice, stating, “Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career. We couldn’t be more excited to have him headline this year’s Apple Music Super Bowl Halftime Show.”
Roc Nation co-founder Jay-Z, known for his own legendary career, praised Usher as “the ultimate artist and showman,” emphasizing the artist’s unique journey in the music industry. Jay-Z eagerly anticipates witnessing the magic that Usher will bring to the grandest stage in the world.
The tech giant Apple also has a significant role to play in this highly anticipated event. Oliver Schusser, Apple’s Vice President of Apple Music, Apple TV+, Sports, and Beats, conveyed their excitement about delivering the Halftime Show in Spatial Audio, an immersive listening experience, and providing exclusive content such as videos, interviews, and playlists through Apple Music. Schusser noted their pride in partnering with the NFL and Roc Nation and expressed high regard for Usher as “one of the world’s all-time greatest performers.”
As the news of Usher’s headline performance reverberates around the world, it sets the stage for what promises to be a historic and unforgettable Super Bowl Halftime Show in 2024. With Usher’s extraordinary talent and showmanship, the world eagerly awaits a performance that is bound to leave an indelible mark on Super Bowl history.