The viral Bama Rush phenomenon that captivated millions of TikTok users’ feeds two years ago has made its way to streaming platforms. The highly anticipated documentary, “Bama Rush,” is now available on Max, formerly known as HBO Max, offering an in-depth look into the intense sorority recruitment week at the University of Alabama.
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The film centers around four young women, often referred to as PNMs (Prospective New Members), as they navigate the daunting process of Greek life during their freshman year of college. Through the documentary, viewers witness their journey as they navigate the selection process, where they either choose their three Greek letters or, in essence, are chosen by them. This journey is intertwined with the excitement and anxiety of self-discovery during this pivotal phase of their lives.
“This documentary offers a considerate and empathetic depiction of young women in 2022 as they participate in the sorority recruitment process at the University of Alabama,” stated Fleit through Vice, when the filming of the documentary commenced in August of the previous year. Additionally, during this period, the production team confirmed that “concealed recording devices” were not used in the making of the film. This clarification came in response to TikTok rumors about sorority candidates allegedly being discovered with hidden microphones during the 2022 recruitment process.
The production of the documentary had been in progress at Vice since the phenomenon of “Bama Rush” first gained popularity on TikTok during the 2021 sorority recruitment season. According to a recent University of Alabama graduate, who belonged to the Alpha Phi sorority, she was contacted in November 2021 via Instagram by an individual claiming to be a producer from Vice Studios, inquiring about her participation in a film project for HBO Max. However, she ultimately declined the offer.
“Bama Rush,” marked by its TikTok hashtag with nearly 2.6 billion views, transcended mere entertainment. It ignited a broader discourse about the Greek system’s various shortcomings, prompting onlookers and former alumni to raise concerns about the university and the panhellenic council regarding allegations of racism, sexism, gatekeeping, and secret societies. While the documentary touches on some of these issues, they are not the central focus of the project.
To access “Bama Rush,” you’ll need to subscribe to a Max account for $9.99 per month. Alternatively, you can watch the film for free through Prime Video, which offers a 7-day free trial of Max.