In a surprising move, France-based music streaming service Deezer has announced its decision to raise subscription prices for the second time in just 12 months. The company, which ranks as the number one streaming service in France and Brazil and among the top five or six globally, explained the price increase as a means to provide greater support for artists and to enrich the overall experience for its user base.
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Commencing on September 21, 2023, Deezer increased prices for all new premium and family subscriptions across key territories, including France, the UK, Spain, Italy, and the Netherlands. Current subscribers to premium and family plans will witness the price hike reflected in their billing statements starting from the first billing period after October 24, 2023.
- In the European Union, encompassing countries such as France, Spain, Italy, and the Netherlands, the cost of an Individual Premium subscription will rise from EUR €10.99 to €11.99 per month, effective immediately. However, the price for the same subscription will remain unchanged in the UK, where it currently stands at GBP £11.99 per month.
- Family Plan packages across all mentioned territories, including the UK and select European markets, will experience an increase to €19.99/£19.99 per month, marking a €2/£2 increment from the previous pricing.
- In the United States, the pricing for both Individual and Family Plans will remain unchanged, at $10.99 per month for individuals and $17.99 for the Family Plan. Moreover, new subscribers in the US will be offered a two-month free trial for both individual and family plans.
Deezer made headlines last year by becoming the first major music streaming service to raise subscription prices in the United States, leading the way for others to follow suit. Spotify, a long-time holdout when it came to price increases, subsequently announced its own pricing adjustments.
CEO of Deezer, Jeronimo Folgueira, emphasized that this change represents a significant shift in the economic model of music streaming and underscores the company’s commitment to fostering high-quality content creation in the years ahead. Folgueira stated, “At Deezer, we always put music first, providing a high-quality experience for fans and championing fairness in the industry. We are now embracing a necessary change, to better reflect the value of each piece of content and eliminate all wrong incentives, to protect and support artists.”
Deezer’s decision to increase subscription prices aligns with a broader trend in the streaming industry, where companies are recognizing that users are willing to pay higher premiums for their services. Spotify, Apple Music, Amazon Music Unlimited, and YouTube Music Premium have all adjusted their subscription prices recently to meet the evolving demands of the market.
In a bid to further support artists and reshape the industry landscape, Deezer recently announced a partnership with Universal Music Group to introduce a new “artist-centric” streaming payment model. This model seeks to address the conventional “aggregate” payment structure, where artists and songwriters are compensated based on the total number of streams, leading to unequal compensation for artists. The new model, set to launch in France in the fourth quarter of 2023, aims to boost earnings for professional artists and prioritize the promotion of artists and songs that generate higher user engagement, rather than allocating equal value to all content, including non-music audio such as ambient sounds.
Deezer’s decision to adapt to these changing dynamics in the music streaming industry reflects its commitment to supporting artists and delivering a superior experience for its loyal user base while also acknowledging the evolving preferences and expectations of music enthusiasts worldwide.