In a surprising turn of events, Universal Pictures and Blumhouse Productions have altered the release date for their highly anticipated “Exorcist: Believer” reboot. Originally scheduled for a spine-tingling Friday the 13th in October, the studios decided to reschedule the release to October 6th, just one week earlier, after Taylor Swift announced her “Eras Tour” concert film would premiere on October 13th.
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Taylor Swift’s Influence Shakes Up Release Plans
The decision to move “Exorcist: Believer” was made following the revelation that Taylor Swift’s “Eras Tour” concert film, set to open on October 13th, had garnered unprecedented interest. Grammy-winning artist Swift has been a formidable force in the entertainment industry, and her impact was felt even in the realm of horror.
Blumhouse founder and “Exorcist” producer, Jason Blum, spoke candidly about the decision, stating, “The one thing that scares me to death is Taylor Swift!” He further elaborated, “We had this amazing Friday the 13th in October, which is the single best day to release a scary movie. Obviously, we moved off that [date] and we bowed our head to Taylor Swift.”
Initially, Blum contemplated the possibility of keeping the October 13th release date and creating an “Exorswift” movement to capitalize on the fervor that surrounded the Barbenheimer craze during the summer. However, recognizing the risks involved, the studios opted for a date change.
Blum explained, “It was too risky to see if ‘Exorswift’ was going to take or not. People will still have the Exorswift opportunity, so maybe we got to have our cake and eat it too.”
“Exorcist: Believer” and Its Star-Studded Cast
“Exorcist: Believer,” directed by David Gordon Green, marks the return of Ellen Burstyn’s Chris MacNeil, a character from the original 1973 classic. The story unfolds as two local girls venture into the woods, only to reappear three days later with no recollection of their ordeal. This sets off a nightmarish chain of events, compelling one of the girls’ fathers to seek out MacNeil, the only living person who has faced a similar horror. The film also stars Leslie Odom Jr., Ann Dowd, and Jennifer Nettles and reunites Green with Blumhouse following their collaboration on the recent “Halloween” trilogy.
Blum praised Green’s ability to persuade Jamie Lee Curtis to return to the “Halloween” franchise and Ellen Burstyn to join this new iteration of her iconic film, saying, “I really give David Gordon Green credit for that. He was able to get Jamie Lee Curtis comfortable [on 2018’s ‘Halloween’], and David got Ellen to feel comfortable to join us in this iteration of her iconic movie.”
Dueling October Blockbusters
While “Exorcist: Believer” aims to launch a new trilogy of horror films, Taylor Swift’s “Eras Tour” concert film is poised to become a major blockbuster in October. Swift’s film has already shattered records, amassing an astounding $26 million in AMC Theatres presales within a single day, surpassing the previous record held by “Spider-Man: No Way Home” at $16.9 million. Industry analysts predict that Swift’s movie could debut with over $100 million during its opening weekend, instantly cementing its status as the highest-grossing concert film of all time.
As the entertainment world eagerly anticipates these two October releases, it seems that Taylor Swift’s influence extends far beyond the realms of music, making her a force to be reckoned with in the film industry as well.