Nashville, TN – Rising to stardom without the support of a record label or agent is no small feat, but Virginia-based artist Oliver Anthony achieved just that, landing at the top of the Billboard Hot 100. Today, it was announced that Anthony has taken a significant step in his career by signing with the United Talent Agency (UTA) for global representation across all facets of his burgeoning career.
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In an industry where talent agencies play a pivotal role in shaping the careers of artists, UTA’s decision to represent Oliver Anthony is a testament to his meteoric rise in the music world. Anthony’s hit track, “Rich Men North of Richmond,” made history as the first song by an artist who had never before appeared on the Billboard Hot 100 to claim the coveted No. 1 spot.
“We’re honored to represent such an authentic artist and excited to put together a global strategy to bring Oliver Anthony and his music to the people,” commented Jeffrey Hasson, co-head of UTA’s Nashville office, and agent Curt Motley in a joint statement.
While the specifics of how this partnership materialized remain undisclosed, it is worth noting that UTA also represents seasoned country singer Jamey Johnson, who previously collaborated with Anthony during one of his early viral performances. Johnson has reportedly been offering valuable counsel to Anthony as his star continues to ascend.
UTA boasts a diverse roster of clients spanning various industries, including sports, film, TV, gaming, fashion, and, of course, music. Among their musical clientele are some of the biggest names in the industry, such as Lizzo, Post Malone, Paramore, Cardi B, Karol G, the Jonas Brothers, Lil Nas X, the Kid Laroi, Muse, Halsey, Anitta, 21 Savage, Guns N’ Roses, J Cole, and Burna Boy.
Jeffrey Hasson, who joined UTA’s Nashville office in 2020, and Curt Motley, a longstanding member of the agency since 2016, are poised to play pivotal roles in shaping Oliver Anthony’s future trajectory.
“Rich Men North of Richmond” has maintained its chart presence for 11 weeks since its debut at No. 1 on the Hot 100. This remarkable achievement further solidifies Oliver Anthony’s status as a notable newcomer to the music scene. Even as the initial fervor around his breakthrough subsides, “Richmond” continues to hold its ground on the chart, currently occupying the No. 22 position. Notably, another track titled “Ain’t Gotta Dollar” managed to crack the Hot 100, despite being released on most digital streaming platforms on the same day as the UTA announcement.
Oliver Anthony’s signing with UTA marks a pivotal turning point in his career, offering a promising future for the artist who soared to the top from humble beginnings. With UTA’s global representation, Anthony’s musical journey is poised to reach even greater heights, and fans worldwide eagerly anticipate what comes next from this remarkable talent.