Mattel Films Appoints Robbie Brenner as President After “Barbie” Success
Date: September 28, 2023
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LOS ANGELES – In the wake of the monumental success of the “Barbie” movie, Mattel Films, the Hollywood arm of the renowned toy company, has announced the promotion of veteran film executive Robbie Brenner to the position of President. This elevation comes as a testament to Brenner’s impressive track record and her pivotal role in reshaping Mattel’s approach to original content based on its iconic intellectual properties.
you are watching: Mattel Films Elevates Robbie Brenner to President Following ‘Barbie’ Boom
A Rising Star
Robby Brenner, who initially joined Mattel in 2018 as an executive producer, has been instrumental in bringing the vision of Mattel Films to life. Her mission was clear: collaborate with leading filmmakers to produce high-quality movies that leverage Mattel’s iconic brands, resonate in popular culture, and captivate global audiences. Under her leadership, Mattel Films has evolved into a key partner for innovative creators, world-class talent, award-winning producers, and major studios.
“Robbie joined the company five years ago to bring the vision of Mattel Films to life, collaborating with leading filmmakers to make standout quality movies based on our iconic brands that will resonate in culture and appeal to global audiences. She has done exactly that and so much more, positioning Mattel Films as a key partner for innovative creators, world-class talent, award-winning producers, and major studios,” said Mattel’s CEO, Ynon Kreiz.
The Barbie Phenomenon
One of Brenner’s most remarkable achievements during her tenure at Mattel Films was the co-production of the critically acclaimed “Barbie” film. Starring Margot Robbie and Ryan Gosling, this cinematic sensation raked in a staggering $1.4 billion at the worldwide box office, cementing Mattel’s prowess in the entertainment industry.
Expanding Horizons
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Looking ahead, Mattel Films has an exciting lineup of projects in development, all based on its iconic toy properties. These include films centered around “Masters of the Universe,” “Magic 8 Ball,” “Polly Pocket,” and “Hot Wheels.” With Brenner at the helm, the company is poised for further success in the world of entertainment.
“Mattel and Ynon have given me the opportunity of a lifetime to unlock a treasure trove of IP and collaborate with some of the greatest actors, auteurs, and studios in the world,” Brenner expressed her enthusiasm. “I am even more excited by what’s next.”
A Diverse Career
Prior to joining Mattel, Robbie Brenner boasted an impressive career as a film producer, with notable credits including the 2013 Oscar-winning “Dallas Buyers Club,” “Burden,” and the recent Sundance standout “Call Jane.” She has also held executive roles at esteemed companies such as Relativity Media, 20th Century Fox, and Miramax. Brenner is an alumna of New York University’s Tisch School of the Arts and has contributed her expertise to the executive branch of the Academy of Motion Picture Arts and Sciences.
Robbie Brenner’s appointment as President of Mattel Films signifies the company’s commitment to the continued expansion of its entertainment endeavors. With her exceptional industry experience and the recent triumph of “Barbie,” Mattel Films is poised for a bright and innovative future in the world of cinema.
Source: https://dominioncinemas.net
Category: Film